Most businesses do not take Instagram as a tool for generating leads. But they are missing out on many things by not marketing their business on Instagram. Instagram can be very effective if you use it in the right way. Leads are potential customers who show interest in your brand or product so that marketers can follow up.
More than 80% of users follow at least a business page on Instagram. As per a recent survey, 85% of users use Instagram to determine whether or not to purchase a product. You can buy instagram views to generate more in-app purchases on the platform. Read on to learn more about generating leads on Instagram using the following tips:
Tips to Generate More Leads on Instagram:
Here, you will find the tips to use Instagram lead ads and other organic techniques to get more leads on the application:
1. Include Action Buttons
You may include action buttons on your profile page if you have an Instagram business account. Having an Instagram business account helps you in increasing your brand awareness. You may also add links to your mail address, mobile number, and business website so the audience can keep in contact with your business.
Instagram also provides call-to-action buttons like Book, Reserve, and Get Tickets which you can add to your profile. Steps to include an action button:
- Click Edit Profile on your profile page.
- Click Contact Options.
- Choose to Add an action button.
- Select the button and the provider you want to add.
- With the selected provider, add the links to your business.
2. Use Instagram Lead ads
The first and foremost way to collect Instagram leads is by using lead ads. Lead ads can help you to gain customers. If you want to gain customers to improve leads, Inzfy can help you reach a wide range of audience. These lead ads are also helpful in getting customer data like mail ids, mobile numbers, date of birth, and job titles.
These Instagram ads are helpful for businesses to learn about customers, develop direct marketing campaigns, etc. For instance, a specific real estate application uses Instagram lead ads to analyze potential home buyers.
You would need a business account on Instagram to create Instagram lead ads. If you want to create an Instagram business account, you will need a Facebook account.
3. Build a Landing Page
You will need a landing page if someone has clicked on your link. Your landing page must be scannable, create a flawless visual experience, and have contents that suit the audience’s search. In addition, your landing page must provide whatever function your call-to-action buttons have.
Some brands choose to link to particular pages on their website. For example, a specific design house switches links based on what they are currently promoting.
4. Enhance the Link in Your Bio
Are you looking to improve brand awareness for your business? Then Inzfy can help you increase brand reputation, recognition, and brand awareness. Instagram has limited link space, so it is essential to use that. Your link may be directed to a specific landing page or home page. But whatever link you are using in your bio should tell your audience whatever objective you hope to achieve. That might be product sales, newsletter subscriptions, or a survey. You can also change your link whenever you want.
Tips for Optimizing Instagram Bio Links:
- Use your brand name in it and keep your link concise.
- Use “Link in bio” when promoting your brand on Instagram.
- Add UTM guidelines in your link to make your URL trackable.
- Include a call-to-action above the link in your bio.
5. Make Use of the “Swipe Up” Feature
Instagram stories are another place where Instagram allows users to place links. This feature is for you if you are a business account with more than 10K followers. You can use this feature to your advantage.
As per a study, the most viewed Instagram stories are from businesses. In addition, Instagram stories are more efficient than the link in your bio because all it takes is a swipe to act on an instinct.
6. Be Creative Around Your Goal
The best way to generate leads for Instagram is by using a strong call-to-action. For example, you can use the shop now, swipe up, and click the link in my bio action buttons paired with the proper content.
If you want your viewers to click the link in your bio, your post’s caption and visuals must attract them. For example, you can use an emoji to get attention to your call-to-action buttons on your posts and stories.
Summing Up
Using these 6 tips, you can market your business and generate more leads on Instagram. Also, improve your engagement by posting consistently at the right time. You should post and add stories to your page, and remember to use unique and interesting content and hashtags.
You can collaborate with influencers and run an Instagram contest to promote your business. Your business might have the potential to generate more leads, so using these tips, you can trigger leads and profitably drive them to sales.